It’s Going to be Good: Building Your Accounting Firm

Clients tend to work with people they like first, then think they can trust, and lastly, people they think are competent.

For a client, they tend to start with "Do I like them?" That then progresses to "Do I think I can trust them?" and then, last, "Do I think they're competent?" 

So why do we focus so much on sounding smart rather than being an approachable expert.
 
The goal of communicating an idea is for the OTHER person to understand you; you already know what you're going to say! It's way harder to take something you understand deeply and explain it to someone who doesn't. So how can we demonstrate that we are not just the expert, but the "Approachable Expert" to our clients and our team? 

Join Anna and Jill as they discuss what it looks like to be an approachable expert, regardless of what seat you're sitting in.


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